A History and Guide to Laco

Located in the southwest of Germany in Baden-Württemburg, Pforzheim is built at the confluence of three rivers. In the eighteenth century, the city became a hub of jewelry making, with watchmaking experiencing a pronounced revival in the early twentieth century, resulting in Pforzheim’s nickname of the “Goldstadt,” or “Golden City.”

Founded by Frieda Lacher and Ludwig Hummel in 1925, Lacher & Co., today known as Laco Uhrenmanufaktur GmbH, played a significant role in this expansion of German watchmaking. Their aim was simple — produce watches of quality and reliability. The pair split a few years later, with Hummel remaining with the watch production side. While many German watchmakers relied on Swiss movements, Hummel chose a different direction. He founded Deutsche Uhren Roh Werke (Durowe) in 1933, dedicated to the manufacture of movements to become independent from Swiss calibers.

Located in the southwest of Germany in Baden-Württemburg, Pforzheim is built at the confluence of three rivers. In the eighteenth century, the city became a hub of jewelry making, with watchmaking experiencing a pronounced revival in the early twentieth century, resulting in Pforzheim’s nickname of the “Goldstadt,” or “Golden City.”

Founded by Frieda Lacher and Ludwig Hummel in 1925, Lacher & Co., today known as Laco Uhrenmanufaktur GmbH, played a significant role in this expansion of German watchmaking. Their aim was simple — produce watches of quality and reliability. The pair split a few years later, with Hummel remaining with the watch production side. While many German watchmakers relied on Swiss movements, Hummel chose a different direction. He founded Deutsche Uhren Roh Werke (Durowe) in 1933, dedicated to the manufacture of movements to become independent from Swiss calibers.

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