Maurice Lacroix Introduces the AIKONIC, a New Sporty Take on the Popular AIKON Models
Since its inception in 2016, the AIKON line has been Swiss watchmaker Maurice Lacroix’s bestselling collection. Nine years later, the brand is ready to kick it up a notch. The new aptly-named AIKONIC series packs updated mechanics and new materials into an upgraded case design with pops of color, promising innovation in the urban watch space while maintaining the original watch’s flavor. Does it land? Let’s take a look.
The first new aspect of note for the AIKONIC collection is the 43mm case; while it retains the familiar six double-wide “arms” around the bezel, a tactile grip cover is added to the crown. Both the bezel and the crown cover are composed of matt ceramic, which promises scratch-free usage for years to come. And while the case remains steel, it features both brushed and polished surfaces for visual and tactile complexity.
The carbon dial, too, is all-new on the AIKONIC. With carbon fiber strands running north to south in one direction as opposed to interwoven, each dial is slightly distinct from the next. Maurice Lacroix collaborated with a Swiss partner to create the dials, resulting in a construction that is fresh both structurally and aesthetically. The noth-south carbon pattern indeed gives each dial a vertical wave pattern, diversifying the design from both a textural and visual standpoint. Atop the dial sits silver text details, rhodium indices and second hand, and rhodium-facetted hour and minute hands. A sapphire crystal with anti-reflective coating inside and out caps off the face, while a rubber strap secures the watch to the wrist, boasting Maurice Lacroix’s patented ML Easy Change system to make strap removal a tool-free process.
The AIKONIC is powered by the ML1000 Calibre, an automatic movement with a 60 hour power reserve. An exhibition caseback showcases a two-screw balance bridge and a decorated oscillating weight, and additionally ensures 100 meters of water resistance. The design is topped off with blued screws and a sun-brushed automatic skeleton rotor.
So what sets each AIKONIC model apart? Basically, bezel, strap, and index/hand color. All AIKONIC models feature the same black carbon dial and steel case. Two models sport black bezels; one with silver indices and hands, and a black strap, and the other with light blue indices and hands, and a matching blue-on-blue strap. The third model wears a silver bezel with silver hands and indices, attached to a black and gray strap, whereas the fourth swaps in a dark blue bezel and strap, while keeping the silver dial details. In short, each AIKONIC model is identical save for coloration, making for a cohesive, if stylistically safe, lineup.
New materials and bright colors may be dismissed as gimmick by some, but Maurice Lacroix has certainly shaken up their most iconic collection with the new ulta-metropolitan AIKONIC line. The Maurice Lacroix AIKONIC retails for $3,400 for the black, silver, and dark blue bezel models, and $3,700 for the black and light blue model. Maurice Lacroix
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