Creating Cultural Moments at the Windup Watch Shop’s Brooklyn Showroom with the “Giles” Film Premiere
When we first opened the doors to our Windup Watch Shop’s Brooklyn-based showroom in December of last year, the idea was simple: create a space where people could engage with watches and gear in a more meaningful way. Over the past nine months, that idea has grown into something larger—a cultural hub where community, creativity, and horology all intersect.
Recently, the showroom took on a new role as a screening space for the documentary short Giles. Directed by filmmaker and documentarian Taylor Scott Mason, and featuring the work of photographer-turned-watchmaker Giles Clement, this doc dives into the process of designing and building a watch from scratch. On the night of the premiere, the showroom transformed into a small theater with seating for our special guests. Collectors, enthusiasts, and friends of the brand gathered for the screening, which was followed by a live Q&A with both the director and subject of the film. The conversation offered a behind-the-scenes look not only at the making of the film, but also at both the creative and quirky ups and downs of bringing a watch concept to life in Brooklyn.
Taylor Scott Mason brings a rich, global perspective to the film. Originally from Washington state and now based in Brooklyn, Mason moved to New York City in 2006 and has since built a diverse body of work across documentary, commercial, and editorial filmmaking—working in over 50 countries and highlighting his robust experience in storytelling through visual media. We were honored to partner with him to premiere his work to our community.
Part of what makes the film so engaging is the way it captures Giles’s workshop—and his candor—in all its gritty detail. The basement hums with the sound of machines: a six-foot-tall CNC carves cases behind fogged acrylic panels, while smaller mills buzz away at brass dial blanks. It’s chaotic, loud, and not exactly elegant, but out of that chaos emerges something refined and beautiful. And his personal experience follows suit. So, if you haven’t seen the film itself just yet, here it is:
Events like this are part of what makes our Brooklyn showroom unique. It’s not just a place to browse watches and accessories—it’s a space for the community to connect with the broader culture that surrounds them. From launch events and panel discussions to screenings and workshops, the showroom gives us the opportunity to highlight the people and stories that shape the world of watches.
As we look ahead, the goal is to keep expanding the kinds of experiences we host. Whether that means more film nights, design talks, or hands-on workshops, the aim remains the same: to create moments where watches serve as the backdrop for something bigger.
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