Windup Watch Fair Dallas: Everything You Need to Know

The countdown to Windup Watch Fair Dallas is on, and we’re excited to introduce you to the Lead Sponsors, and their featured watches, that are bringing this event to life. As the premier gathering for watch enthusiasts, collectors, and those new to the hobby, the Windup Watch Fair is the best way to go hands-on with unique watches from around the world. We’re thrilled to return to Dallas for the second year in a row. Here are the critical details:

Hickory Street Annex
501 S Second Ave #200, Dallas, TX 75226
Friday, March 13: 12PM – 6PM
Saturday, March 14: 12PM – 6PM
Sunday, March 15: 12PM – 5PM

Free and open to everyone
No registration necessary
Free parking available

This year, we’re thrilled to welcome a fantastic lineup of presenting brands who share our passion for timepieces and support the watch community. The Windup Watch Fair wouldn’t be possible without the generous support of our valued Lead Sponsors, who help make the event a truly special experience:

Christopher Ward

Christopher Ward’s C63 Sealander Extreme GMT will be on full display in Dallas. Its indexes and hands are sculpted from Globolight® luminous ceramic for high-visibility timekeeping after dark, while GMT functionality is powered by the Sellita SW330-2 movement and protected by an ingenious anti-shock system. A textured matte dial, sandblasted ceramic bezel, and 41mm brushed steel case give the watch a rugged, purposeful look, making it the ultimate go-anywhere companion. It’s available on their new action-ready Cordura® V-Strap or their classic Bader bracelet.

Junghans

A favorite of the enthusiast community, Junghans will debut the Aquaris Diver, marking a return to the dive watch segment—a category the brand hasn’t produced since the 1980s. Available for pre-order specifically at Windup Dallas, the all-new Aquaris Diver is a dual-crown, internal bezel dive watch rated to 500 meters and powered by the automatic Caliber J830. It offers a 48-hour power reserve and is protected against magnetic fields by soft iron components. Best of all, it exudes that iconic German engineering aesthetic.

Oris

Oris hits the target in 2026 with its Big Crown Pointer Date “Bullseye.” It’s been nearly three decades since the last “Bullseye” edition, and this fun, timeless design is back and will be showcased in person in Dallas. This version of Oris’s signature model features a 38mm stainless steel case with a cool grey and black dial layout that gives the watch its name. With its oversized crown, fluted bezel, pointer date hand, and red detailing, it’s an instant eye-catcher.

Visit the Windup Watch Fair website for the full roster of the 40+ brands that will be in attendance. But that’s not all. We have a whole slew of activities and events happening through the weekend.

The Bulova BBQ

Not only are we adding an extra day to Windup Dallas this year, but Bulova is also sponsoring the very first official BBQ at Windup. We’re thrilled to host the Bulova BBQ on Saturday, March 14, from 4:30 to 7 PM. RSVP here to join the festivities, which will include delicious BBQ, an outdoor bar, and live music. The legendary Aaron Shelby will make an appearance, along with vehicles from Texas Team Shelby. We’ll also welcome the brand-new, custom Stetson 6666 Airstream, presented by Vogt RV, making a rare in-person appearance since its recent unveiling. Inside, it will feature Stetson timepieces, as well as a Stetson hat and a Bulova x Stetson collaborative timepiece available via raffle. On-site personalized chain-stitched bandanas will be offered with purchase. The first 100 RSVPs will receive complimentary drink tickets courtesy of Bulova.

We’re honored to have Miyota return this year as the Official Movement Sponsor of Windup. Visitors will have the chance to learn more about their expertise and approach to watchmaking. We’ll also be showcasing Texas-based watch brands at the center of the show floor in what we’re calling the Texas Roundup. Participating brands include Fossil, Watch Innovation Straps, and The Watch Preserve, as well as founding members of the Texas Watchmakers Collective: DuFrane, Jack Mason, and Trafford Watch Co. We’re honored to feature these hometown heroes.

Beyond the brand booths, enjoy a complimentary whisky tasting supplied by Bruichladdich, experience live artwork by Sunflowerman presented by The Watch Preserve, and feel free to kick back and relax in the Accutron Lounge. Our friends at Fossil will also have a watchmaker on site as well for strap changing and bracelet resizing.

Join us in Dallas for an unforgettable weekend of watches, conversations, and community. Stay tuned with the Windup Watch Fair on Instagram and via the Worn & Wound Newsletter for more updates, and be sure to mark your calendar for the Windup Watch Fair Dallas, as well as the rest of our 2026 Windup lineup! We can’t wait to see you there!

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