Come to Windup Dallas for the Watches, Stay for the Bulova Block Party & BBQ

The countdown to Windup Watch Fair Dallas is officially on, and we’re excited to spotlight one of the main events with our pals at Bulova, helping bring this year’s show to life. As the premier gathering for watch enthusiasts, collectors, and the watch-curious alike, Windup is the best place to go hands-on with unique watches from around the world—and we’re thrilled to return to Dallas for the second year in a row.

This year’s event takes place at the always lively Hickory Street Annex, a perfect setting for a weekend packed with watches, community, and a few surprises along the way.

Not only are we expanding Windup Dallas to three full days this year, but we’re also introducing something new to the Windup experience. On Saturday evening, Bulova will host the Bulova Block Party & BBQ, taking place just outside the venue:

The Bulova Block Party & BBQ
Hickory Street Annex
501 S Second Ave #200, Dallas, TX 75226
Saturday, March 14: 4:30PM – 7PM

Early registration is recommended

Expect Texas-style BBQ and an outdoor bar with amazing food and beverages available for purchase, live music, and plenty of reasons to stick around after the show floor closes. Bulova will be showcasing collaborations that tap into different corners of American heritage—from the world of motorsports to the enduring style of the American West.

Bulova, Shelby, and the Spirit of American Performance

Bulova’s connection to racing runs deep. During the 1960s and ’70s, the brand served as the official timekeeper for major racing events including NASCAR and the IndyCar Series, helping cement a long-standing association with speed, precision, and American engineering.

That legacy continues today through Bulova’s collaboration with Shelby American, the legendary performance company founded by racing icon Carroll Shelby. At Windup Dallas, that connection will be celebrated both inside the show and outside during the Saturday evening Block Party, where attendees will be able to see vehicles from Texas Team Shelby and meet Shelby family member Aaron Shelby in person.

For fans of American performance and motorsport history, it’s a fitting partnership—and one that brings an extra layer of excitement to the Windup weekend.

Bulova x Stetson and the Legacy of the American West

Bulova is also tapping into another iconic piece of American heritage through its collaboration with Stetson. Known worldwide for its legendary hats and deep roots in Western culture, Stetson represents a different but equally powerful slice of Americana.

We’ll also welcome the brand-new, custom Stetson 6666 Airstream, presented by Vogt RV, making a rare in-person appearance since its recent unveiling. Inside, it will feature Stetson timepieces, as well as a Stetson hat and a Bulova x Stetson collaborative timepiece available via raffle. On-site personalized chain-stitched bandanas will be offered with purchase.

Register For the BBQ Today

If you’re planning to attend the Saturday night festivities, you’ll want to RSVP early—the first 100 RSVPs will receive complimentary drink tickets courtesy of Bulova. Please register here.

Between three full days of watches, classic American performance machines, Western-inspired style, and a Texas-sized BBQ to bring everyone together, this year’s Windup Dallas is shaping up to be one of our most memorable shows yet.

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