[VIDEO] Windup Watch Fair Dallas Recap: Watches, BBQ, and Texas-Sized Enthusiasm

Everything’s bigger in Texas—and that fact continues to ring true for the Windup Watch Fair Dallas. Returning for its second year and expanding into a full three-day event, the Fair once again took over the Hickory Street Annex, transforming the historic industrial space into a buzzing hub of watches, conversation, and community.

With more than 40 brands in attendance, the show floor was packed with everything from established Lead Sponsors like Christopher Ward, Junghans, and Oris to rising independents, alongside a strong showing from Texas-based brands gathered together in our “Texas Roundup” area, deep in the heart of Windup. As always, the show delivered what Windup does best: a hands-on, approachable environment where enthusiasts and newcomers alike could try on watches, meet the people behind the brand, and share in the collective enthusiasm that defines the weekend.

But as much as Windup is about watches, Dallas proved once again that it was just as much about the experience. Across the weekend, attendees found plenty to do beyond the booths—whether that meant taking in live art from Sunflowerman, snagging a swig at the Bruichladdich bar, learning about Miyota mechanical movements, or spending time in the Accutron Lounge diving into Tuning Fork and Electrostatic tech. It all added up to the kind of layered, come-as-you-are atmosphere that has become the hallmark of the Fair, which Texas wears well.

 

Came for the Watches, Stayed for the BBQ

One of the defining elements of this year’s Dallas Fair was the Bulova Block Party & BBQ, which brought a distinctly local flavor to the Windup experience. Leaning into Texas traditions, the activation offered a backyard-style gathering complete with Stetson’s new Airstream, live music, barbecue, drinks, and relaxing with cars from Texas Team Shelby and customized bandanas by Rolling Gap Chainstitch.

The event wasn’t just about the food and fun, it was a natural extension of Bulova’s long-standing connection to American culture and storytelling. Set against the backdrop of the fair, the Block Party became a focal point for attendees to unwind, connect, and keep the conversations going late into the day.

A Growing Texas Tradition

If last year’s debut established Dallas as a promising new stop on the Windup circuit, this year confirmed it: the energy, the turnout, and the sheer amount of activity throughout the weekend made it clear that the Texas watch community was thriving—and continuing to grow.

From packed aisles and busy booths to the steady hum of conversation echoing through the Annex, the weekend served as a reminder of what makes Windup special. It wasn’t just about what was on your wrist—it was about the people you met, the stories you heard, and the shared enthusiasm that kept the hobby moving forward.

As Windup continued its 2026 tour, Dallas had firmly cemented itself as a highlight on the calendar—and if this year was any indication, it was only getting bigger from there.

Follow us on Instagram and sign up for our newsletter to stay up to date on all things Windup. You can always find the key information about our events at windupwatchfair.com.

 

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