Introducing the Lead Sponsors of Windup Watch Fair San Francisco 2026 and So Much More!

Set against the breezy waterfront backdrop of Fort Mason Center for Arts & Culture, Windup Watch Fair San Francisco returns to the Gateway Pavilion. As always, it’s free, open to all, and once again poised to transform The Bay into a hub for horological discovery for the weekend. Windup invites seasoned collectors and first-time enthusiasts alike to engage directly with brands, handle watches up close, and immerse themselves in a weekend that blends craftsmanship, community, and culture in a way few events can match. 

Windup Watch Fair San Francisco
Friday, May 1 – Sunday, May 3, 2026
Gateway Pavilion
at Fort Mason Center for Arts & Culture
San Francisco, CA

Free and open to everyone.
No registration necessary.

With over 80 brands joining, we’d like to thank all of our sponsors, especially this year’s Lead Sponsors: Bremont, Brew, Christopher Ward, Frederique Constant, and Oris.

Bremont

After its introduction to Windup at last year’s NYC event, Bremont comes to San Francisco for the first time as a Lead Sponsor. Bremont brings a distinctly British sense of rugged precision with the Supernova 41mm Chronograph. Built with the brand’s aviation and military DNA in mind, the Supernova strikes a compelling balance between technical capability and refined design. Its compact 41mm case wears with versatility, while the chronograph functionality underscores Bremont’s commitment to utility-first watchmaking.

Brew

Brew has been a constant fixture at every Windup from day one and we’re honored to have them join SF for the very first time as a Lead Sponsor. The brand’s Metric Retro Dial continues the brand’s signature exploration of industrial design through a distinctly coffee-inspired lens. Compact, playful, and unmistakably Brew, the Metric Retro Dial leans into color and texture in a way that feels both nostalgic and modern. Its proportions are tight, its personality bold, and its execution thoughtful, proof that serious watchmaking doesn’t have to take itself too seriously.

Christopher Ward

Christopher Ward returns with one of the most talked-about watches in recent years: the Bel Canto. A striking example of accessible horological innovation, the Bel Canto reimagines the traditional chiming complication with a contemporary, openworked display that puts its mechanical theater front and center. It’s a watch that invites conversation, not just for what it does, but for how transparently and elegantly it does it, bridging the gap between high complication and everyday wearability.

Frederique Constant

For returning Lead Sponsor Frederique Constant, elegance takes a different form with their one-of-a-kind Manchette. A refined timepiece, the Manchette leans into the brand’s classical roots with a design that blurs the line between watch and bracelet. It’s delicate without being fragile, expressive without being overstated. It’s an object that speaks to Frederique Constant’s ongoing commitment to accessible, high design with a distinctly European sensibility.

Oris

Rounding out the Lead Sponsor highlights, Oris presents the recently rereleased Star Edition, a piece that reflects the brand’s independent spirit and design-forward approach. Known for its purposeful tool watches, Oris continues to experiment with color, materials, and storytelling, and the Star Edition embodies that ethos. It’s bold, slightly unconventional, and unmistakably Oris, a reminder that independence in watchmaking often leads to the most interesting results. As always, we’re continually grateful for Oris and their longtime sponsorship of Windup!

Beyond the watches, this year’s Fair expands its scope with the return of the EDC Expo, presented by GiantMouse. Continual supporters of Windup, the team at GiantMouse is elevating the gear and accessories section in a meaningful way with their ACE Riv in titanium, brass, green canvas Micarta, and more. For the first time, you’ll also find Kindred Motorworks on-site, showcasing their meticulously restored EV Broncos—and yes, you can sign up to test drive one through some of San Francisco’s most iconic streets.

Throughout the weekend, the venue will be alive with collectors, enthusiasts, and curious newcomers. Miyota returns as the Official Movement Sponsor, offering insight into their approach to reliable, high-quality calibers that power countless watches across the industry. Expect a full slate of brand activations, food trucks, and special experiences, including Scotch whisky tastings courtesy of Bruichladdich, back in San Francisco for the third consecutive year. Stop by the Panel & Podcast Room for a full slate of daily programming with your favorite brands, and be sure to take advantage of on-site service from our friends at Topper Fine Jewelers, who will have a watchmaker available throughout the weekend for complimentary strap changes and bracelet resizings.

 

The programming extends well beyond the show floor. Friday night kicks off at Park Padel with Frederique Constant and the Pro Padel League for an evening of food, play, and community—perfect whether you’re new to padel or just looking to connect. Please use this link to RSVP!

Saturday night, we cross the bridge for the official Worn & Wound Open House with VALT Auto Club! View the incredible collection home to The Bay’s premiere car enthusiast club. We’ll have food, drink, and fun to cap off Day Two of Windup San Francisco. Please use this link to RSVP!

 

This one’s for the builders and the tinkerers out there. For the first time ever, we’re partnering with DIY Watch Club to host hands-on morning classes where you can purchase and assemble your own watch from the ground up. The founders will be there to personally walk you through the construction process of their very popular White Dial Stainless Steel GMT. Please use this link to register, purchase, and get more information about this opportunity, as there is limited space for this first-time immersive experience at a Windup.

Adding to the weekend’s excitement, Bulova will debut a never-before-seen watch at the Fair, complete with an interactive installation that promises to be one of the weekend’s must-see moments.

Windup Watch Fair San Francisco continues to prove that watch culture is at its best when it’s shared—open, hands-on, and just a little bit unexpected. As always, follow us on Instagram and sign up for our newsletter to stay up to date on all things Windup. You can always find the key information about our events at windupwatchfair.com.

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