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Windup Watch Fair San Francisco 2026 Returns to the Waterfront

If there’s a more beautiful place to spend a weekend surrounded by watches, we haven’t found it. Windup Watch Fair San Francisco returns… and yes, it’s still the one with all the views. We’re talking sweeping sightlines of the Golden Gate Bridge, Alcatraz sitting quietly in the distance, salt air rolling through Fort Mason and, if last year was any indication, the very real possibility of whales breaching right off the pier while you’re mid-conversation about your next watch.

Windup Watch Fair San Francisco
Friday, May 1 – Sunday, May 3, 2026
Gateway Pavilion
at Fort Mason Center for Arts & Culture
San Francisco, CA

Free and open to everyone.
No registration necessary.

Inside Gateway Pavilion, you’ll find our Lead Sponsor brands who you know and love: Bremont, Brew, Christopher Ward, Frederique Constant, and Oris. We are so grateful for their ongoing support of Windup and the whole enthusiast community. Each Lead Sponsor will be sharing and debuting watches that are well worth seeing in person.

Alongside their new releases, go hands-on with over 80 brands’ products from around the world and experience their craftsmanship firsthand. Here’s a list of just some of the other amazing brands attending this year’s Windup Watch Fair San Francisco:

This year, the EDC Expo returns, presented by GiantMouse. Everyone at GiantMouse have been staunch supporters of the Windup Watch Fairs for years and we’re honored that they’ve stepped up this year to really champion the gear and accessories section of the event. There, you’ll also find Kindred Motoworks on-site, offering up close looks of their meticulously restored EV Broncos. In fact, you will be able to sign up on the spot and test drive these beautiful trucks around some of San Francisco’s most iconic streets.

Throughout the weekend, the venue will be buzzing with collectors, enthusiasts, and curious newcomers alike. We’re honored to have Miyota return this year as the Official Movement Sponsor of Windup. Visitors will have the chance to learn more about their expertise and approach to watchmaking. In addition to that, expect a packed weekend of brand activations, food trucks, and special experiences, including Scotch whisky tastings with our amazing friends from Bruichladdich returning to San Francisco for the third year in a row!

And when the show floor winds down, the city opens up.

Friday night, we head to Park Padel with Windup Lead Sponsor Frederique Constant and the Pro Padel League for an evening of food, fun, physical activity. This event is perfect for folks interested in learning about padel for the first time or just want to hang with members of the Frederique Constant, Pro Padel League, and Worn & Wound teams. Please use this link to RSVP!

 

Saturday night, we cross the bridge for the official Worn & Wound Open House with VALT Auto Club! View the incredible collection home to The Bay’s premiere car enthusiast club and the product selection we’ll bring to compliment it from the Windup Watch Shop. We’ll have food, drink, and fun to cap off Day Two of Windup San Francisco.


Come for the watches, stay for everything else—demos, classes, parties, panels, padel, podcast recordings, giveaways, and some surprise moments too. That’s the magic of Windup Watch Fair San Francisco. It’s the watch fair that comes complete with a sea breeze, an iconic skyline, and maybe even a whale sighting or two if you’re lucky.

Follow us on Instagram and sign up for our newsletter to stay up to date on all things Windup. You can always find the key information about our events at windupwatchfair.com.

The post Windup Watch Fair San Francisco 2026 Returns to the Waterfront appeared first on Worn & Wound.



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